Meeting Planning

National Health Care Summit

• The market leader in a very difficult disease state was facing increasing competition from newer drugs and biopharma companies attempting to negotiate more favorable reimbursement contracts with payers.
• We proposed a national summit with representatives of all parties interested in improving cost-effective patient care.
• Objective: As a market leader, establish common ground among practitioners, payers, and patients to identify and effectively address obstacles to optimal and cost-effective patient care.
• Summit participants were carefully chosen to represent all key market segments
• Specialists highly engaged in progressive treatment modalities
• Specialists with large patient practices, but still using more traditional therapies
• Important in identifying perceived and real obstacles to optimal therapy
• Specialists from heavy and lighter managed care markets
• Specialist NPs/PAs/nurses involved in patient counseling
• Office managers or other office staff responsible for expediting prescription coverage by MCOs
• Primary care practitioners with high specialist referral rates
• Important to assessment of early diagnosis strategies
• Identifying issues/needs to coordinate care in conjunction with aggressive therapeutic regimens prescribed by specialists
• Primary care practitioners with high number of disease-specific patients, but low specialist referral rates
• Addressing obstacles to referral, needs of referring physicians
• Representatives from MCOs
• Medical/pharmacy directors
• Case managers
• National patient advocacy organization
• Keynote speech by executive director
• Patient advocates with long-term experience of disease state
• The planning and design of the summit were especially challenging insofar as several departments within our client’s company were involved in a variety of approaches to each of these segments
• Once the program was finally designed to everyone’s satisfaction, we were asked if we could successfully execute within 2 months
• Execution within 2 months was seamless as the result of rigorous planning and intense identification and discussions with key stakeholders in the process
• The involvement of patient advocates was greatly appreciated by all participants, as it intensified our focus on the primary goal of all health care practitioners: optimal patient care
• Our client effectively underscored their longstanding commitment to patient care, leveraging the extensive history of the product's safety and successful therapy
• Our client also gained valuable insights into each touch point of the patient care process, thereby assisting in the design of a multitude of targeted follow-up initiatives to assist all members of the health care team, including patients

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